FRANK MILLER LUMBER ANNOUNCES REBRANDING INITIATIVE AND LAUNCHES NEW WEBSITE

Frank Miller Lumber recently revamped their image and launched a new website. Here's what the company has to say about the change.

UNION CITY, Ind., March 27, 2012 /PRNewswire/ -- Frank Miller Lumber, the premier provider of exceptionally fine quartersawn hardwoods, announces the launch of its new website, www.FrankMiller.com, which introduces many new features and a modern design that showcases the stunning beauty of quartersawn hardwoods. The new website, launched this month, is a bold new step for the respected, century-old lumber company.

The site is committed to providing a unique experience for architects and designers and includes an interactive gallery, quartersawn hardwood industry insights, company history and educational resources. The gallery features images of designs and installations from prominent architects and designers who used Frank Miller hardwoods for their projects. The section of the site dedicated to industry insights includes links to Frank Miller's social media outlets and blogs from the company's quartersawn experts.

"We're excited to give the design community as well as our customers a new look at our company," said Dan Hackett, president and CEO of Frank Miller. "For the past several months, Frank Miller has embarked upon the process of evaluating our existing brand and repositioning it to better align our strengths with our customer base. Our new website is the cornerstone in Frank Miller's rebranding efforts, building on our rich heritage and inspiring a new generation of customers."

The new website delivers an improved user experience, offering enhanced content, functionality and interactive features. Included on the new site are extensive educational resources pertaining to the quartersawn process, hardwood sustainability, visual characteristics, stability and manufacturing. In addition, architects looking to continue their education can schedule an American Institute of Architects CES Health Safety and Welfare/Sustainable Design session on Quartersawn Hardwoods in their offices.

"Our brand was elevated from the broader market of 'lumber' to a focused emphasis on quartersawn hardwood -- our true area of expertise," Hackett said. "We believe the new website better reflects our position as one of the world's largest producers of quartersawn hardwoods, while also highlighting our growth into a thriving, global enterprise."

About Frank Miller Lumber (www.frankmiller.com)

Frank Miller helps architects and designers realize the elegance and durability of quartersawn hardwoods in the most distinctive architectural endeavors. Established in 1903 and located in Union City, Indiana, Frank Miller produces exceptionally fine quartersawn and plain-sawn hardwoods for manufacturers of fine furniture, cabinets, architectural millwork and flooring. Frank Miller's quartersawn products are used in high-end commercial and residential construction around the globe where there is a significant architectural/design element to the project's cabinets, millwork and flooring.

SOURCE Frank Miller Lumber