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More than two thousand communities are committing to rally their neighborhoods to celebrate Small Business Saturday this holiday season.

Now in its fifth year, Small Business Saturday (November 29)th, held every year on the Saturday following Thanksgiving, was created by American Express in 2010 to support the small businesses that create jobs and boost the economy. Since its inception, Small Business Saturday has served as the ceremonial kickoff to the busy holiday shopping season for independently-owned businesses.   

Just as important, it has driven high visibility and appreciation for the unique role that small businesses play in local communities. In 2013, consumers who were aware of Small Business Saturday reported spending $5.7 billion with independent merchants on the day, an increase of 3.6% from the previous year.*